Artistic Style: What Frieze’s Hottest New York Fair Visitors Wear When Buying and Selling Art

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There’s plenty to watch at Frieze New York this week, from Yayoi Kusama’s field of stainless steel orbs to a life-size sculptural recreation of a Red Grooms MTA bus, to a series of linen paintings by Jenny Holzer that were inspired, in part, by the Mueller report.

There was also another kind of visual inspiration in abundance: the sartorial flair of fairgoers. The aisles of art fairs offer a special kind of catwalk, where dealers and collectors strive to stay comfortable (you’re up most of the day, after all) without compromising on style. And despite the gray and rainy day, a number of attendees nevertheless rose to the challenge at Frieze’s VIP preview on Wednesday. As the first installment in a new series documenting the style of the art world, we’ve rounded up some of the best ensembles spotted on the Frieze Fair launch day, along with some tidbits of the women behind their assemblage.

Photo by Sarah Silverstein.

Tina Kim, exhibitor

I’m here to represent my gallery and work all day today, so comfort, of course, is key. This patterned pajama set is designed by Dries van Noten. I have my fancy slippers. Plus I’m wearing a light Yohji Yamamoto coat, which is good for a rainy day.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Bree Zucker, exhibitor

I represent the kurimanzutto gallery. I’m here to see the fair and get a feel for the crowds. Tomorrow we have an opening in our Upper East Side space, so it’s always nice to walk around and kind of feel the collective energy of the art fair waking up the city. This outfit is inspired by my dear friends in the art world. My jacket comes from the Unis store. I also have this beautiful bandana, which is indigo; I have been obsessed with wearing shades of deep blue and navy for the past few years. I also love my Cartier watch that my father gave me and I always think of him when I wear it.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Nathalia Zemel, exhibitor

I work as a producer for a Brazilian art gallery, Almeida e Dale. I have been traveling for the past 18 days and was not prepared for today’s cold weather! These are the hottest things I have brought with me on my travels, which are still a bit springy. My tall sunflower is from Zara.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Omayra Alvarado, exhibitor

My gallery is the Instituto de Visión and we are based in Bogotá, Colombia. We’ve got a big opening so far and we’re getting good feedback from people on a whole new set of work from our artists. Today I wanted to look very professional, but in a cool way. All the things I wear are from local Colombian designers, and my necklace is from Sidney Garber.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Anisa Tavangar, participant

I’m a freelance writer doing digital media for a gallery here. Comfort is always the key to me, so sneakers are necessary. I’m a fan of having staples that you continually match, with pops of color here and there, like my blue jacket or my yellow nail polish. The red in my hair is always helpful for this color factor too. My jacket is from Zara and the shoes are from Tory Sport.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

RoseLee Goldberg, participant

I am the director of Performa [New York’s performance art biennial], and I love seeing the art that people around the world bring to the city for Frieze. It is a very good job. From the moment I walked through the door I was impressed. I thought this Kusama piece was a knockout. And everything resisted. I call it my little energy jacket.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Laura de Gunzburg, participant

I run a business called the Cultivist [a global arts club], so I’m here to see the art and explore the fair. We’re doing a few things here for our members today. I feel like this is one of the fairs where they really have no luck with the weather. I wanted to wear something good to run and run from fair to fair. My pants, which I adore, come from my friend’s store, Koibird, in London.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Kendy Genovese, participant

I am a curator for the Weinstein Gallery in San Francisco. I am here to look at the art. I was thinking of a long day of walking and five fairs this week when I got dressed this morning. I can’t remember where I got my earrings, but they are my favorite part of this set.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Annemie De Maeyer, exhibitor

I am here today for the Axel Vervoordt gallery. I absolutely wanted to wear flat shoes so that I could move around easily. Heels aren’t perfect for this. I like clothes that are simple and functional, but clever. My skirt comes from a Belgian unisex store called TWIGGY. The owner is constantly on the lookout for new designers and she assembles very beautiful personal collections.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Zahra Rasool, participant

I’m just here to see some of the art today. I thought it would be a lot hotter than it actually is, until I got out. I put on this cotton top and went back inside for my ribbed jacket, which I bought at a local boutique in Berlin. My bag is from Fossil.

Photo by Sarah Silverstein.

Photo by Sarah Silverstein.

Megan Yuan, participant

I wasn’t really thinking about what I would wear this morning other than wanting to be comfortable for a long day on my feet! I chose these Maison Margiela pants. I work for an art consultant and today we walk around the fairs for our clients.

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