Beyond Van Gogh: The Immersive Experience opens at the McAllen Convention Center on November 18


MCALLEN, Texas–(BUSINESS WIRE)–Imagine being completely immersed in over 300 of Post-Impressionist artist Vincent Van Gogh’s greatest works. Now imagine experiencing all of this art freed from its two-dimensional confines in a three-dimensional experience that exalts all the senses and brings to life one of the most influential artists the world has ever known. It’s all part of Beyond Van Gogh: the immersive experience, which has sold over 3 million tickets worldwide, making it one of today’s most popular traveling exhibitions. The sensory extravaganza produced by Paquin Entertainment Group will open in McAllen at the McAllen Convention Center on November 18. Open for limited engagement, Beyond Van Gogh: the immersive experience was created by French-Canadian creative director Mathieu St-Arnaud and his team at the world-renowned Normal Studio in Montreal.

While traveling through Beyond Van Gogh: the immersive experience guests are treated to over 300 iconic masterpieces, including instantly recognizable classics such as ‘The Starry Night’, ‘Sunflowers’ and ‘Café Terrace at Night’, as well as many revealing self-portraits. Prices start at $39.99 for adults and $23.99 for children (ages 5-15), plus ticket fees. Tickets, which will sell out quickly, will go on sale to the general public from Wednesday, June 15 at

“An imaginative and totally immersive adventure, Beyond Van Gogh: the immersive experience takes up the challenge of breathing new life into the immense work of Van Gogh. Thanks to the use of cutting-edge 3D projection technology and music to illuminate all his genius, guests can discover the artist with all their senses,” explains Mathieu St-Arnaud, Normal Studio.

Guests are transported into the world of Van Gogh through a brand new space with an exclusive design made up of three zones which follow each other in a fluid manner. The education room leads to the unique waterfall room which flows into the immersive experience room. Freed from their frames, Van Gogh’s spectacular paintings appear on projection-covered walls inviting guests to fully immerse themselves in the incredible detail of his work and be enveloped in his stunning, swirling, colorful flowers, coffees and landscapes. And, hearing the artist’s own dreams, thoughts and words over a symphonic score leads to an unparalleled narrative experience.

“This distinctive and unique multimedia artistic adventure resonates deeply with audiences. Encompassing a refreshing new twist that art lovers have never seen before, Beyond Van Gogh: the immersive experience gives a new appreciation for the breathtaking work of this tortured artist. Unsurprisingly, millions of people around the world credit Van Gogh for improving their relationship with art. Beyond Van Gogh: the immersive experience will only strengthen this bond,” says Justin Paquin, co-producer, Paquin Entertainment Group.

Van Gogh film exhibitions have crossed the ocean from European cities to North America in recent years to critical acclaim, with sold-out audiences in every market. Beyond Van Gogh: the immersive experience continues to amaze audiences and will remain in El Paso for a limited engagement before crossing North America. Art lovers from here and elsewhere will have the opportunity to live this truly unique and unforgettable experience.


McAllen Convention Center

700 Convention Center Blvd, McAllen, TX 78501


Multimedia assets

About Normal Studio:

Pushing the boundaries of performing arts, entertainment and public facilities since 2009, standard studio believes in making life legendary. Using multimedia magic and merging physical and technological elements to transform spaces into fully immersive experiences, standard studio tells stories in new and different ways by reimagining what is possible. The result is a unique adventure that inspires awe and wonder, and has an unforgettable impact on people’s daily lives.

About Paquin Entertainment Group:

Established in 1985, Paquin Entertainment Group is a leading full-service North American arts and entertainment company with offices in Winnipeg, Toronto, Vancouver and Nashville. Paquin Entertainment Group is home to a diverse portfolio, including artist agency and management, film and television, theatrical production, brand partnership and touring exhibits. Since its inception, the fundamental vision of Paquin Entertainment Group has remained unchanged: to foster a creative culture that seeks out and develops the best artists and productions in the world. For more information visit


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