Hunker launches a new mixed-use experience and showroom concept “Hunker House”

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SANTA MONICA, Calif., April 21, 2022 (GLOBE NEWSWIRE) — Hunker, one of the largest home and design digital media brands in the United States, will open the new Hunker House, an innovative experimental space for use in Venice, California on April 22, 2022. Following the success of the first Hunker House, launched in 2019 as a small event venue and content studio, Hunker has elevated the original concept with a strategy that unites the fundamental pillars of brand: Storytelling, Shopping, and Hospitality.

The new 4,500 square foot space will continue to serve as an immersive lifestyle content studio and partnership platform, but will now include a ground floor showroom that brings Hunker’s editorial curation to life. in a physical space. Open to the public daily, the showroom will feature products that visitors can purchase digitally via QR codes.

Hunker House’s programming throughout the year will partly match Hunker’s editorial calendar, with additional opportunities throughout the year reserved for special activations and partnership collaborations. Three key editorial hubs will come to life in 2022: Healthy Home, Hunker Host and Holiday Gift Guide. Each month-long tentpole is anchored by an editorial content hub on Hunker.com, along with a dedicated issue of Hunker’s print zine, Hucker News, for distribution at the Hunker House. Social and influencer extensions will expand the reach and format of the campaign, creating a true cross-platform experience.

The spring campaign, Healthy Home, will provide a variety of inspiration and practical tips for readers to make their homes both healthier and happier. Tuft & Needle, the sleep and wellness brand that is part of Serta Simmons Bedding’s portfolio of brands, will be the title sponsor of “Healthy Home,” launching in April.

“Hunker is always looking for new ways to expand our home and design conversation, both digitally and IRL,” said Eve Epstein, Hunker’s Managing Director. “This new space allows us to engage a sophisticated audience in a beloved neighborhood famous for its ties to design, art, media and commerce. We are thrilled to open our doors to the public and introduce new onboarding opportunities for like-minded brands through immersive extensions of our premium brand partnerships.”

LOCATION: 1212 C Abbot Kinney Blvd, Venice Beach, CA 90291

DATE: April 22-May 22, 2022

To learn more about the Hunker House and see hours of operation, visit www.Hunker.com/newsstand

About HunkHunker is a fast-growing digital interior design publisher dedicated to the idea that good design should be part of everyday life. Hunker helps beginners improve their home – no expert needed – with inspiring home tours, practical solutions and design advice from real people. Since launching in 2017, Hunker has been committed to amplifying the voices of underrepresented communities by sharing the stories and personalities of those working to reverse economic inequality in the design space. To learn more about Hunker or for everyday design inspiration, visit www.hunker.com.

About Leaf GroupLeaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-focused brands that reach passionate audiences in broad and growing lifestyle categories, including fitness and wellness (Well + Good, Livestrong.com and MyPlate App), and home, art & design (Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information about Leaf Group, visit www.leafgroup.com.

Press contacts:Mia Mendez, Director of [email protected]

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Source: Hucker

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