Inside W Algarve, designed by AB Concept • Hotel Designs


Located on the sunny shores of the Algarve, where jagged cliffs merge with crystal clear waters, the new W Algarve is home to 134 rooms and 83 residences. With every inch of the property designed by AB Concept, the intriguing design scheme blends the location’s striking natural landscape and rich Portuguese history with a dash of the signature W brand style.

The destination’s mesmerizing curved Benagil caves inspired the fluid design of the hotel’s interior spaces, while the blue, aquamarine and turquoise color palette nods to azure skies and the Atlantic Ocean. surrounding. From fabrics and surfaces to alluring textures, every detail of the hotel is intentional. Guests will experience carefully selected works of art and spectacular lighting telling the story of local traditions and heritage – from ceramics, mosaics and crochet to Moorish costumes, fishing livelihoods and culture destination surfing.

“We love creating expressive designs for experience and memory, creating both impactful first encounters and lasting impressions,” said Ed Ng of AB Concept. “We are delighted to work with W Hotels Worldwide to bring our shared vision of W Algarve to life, combining the cultural nuances and local traditions of this beautiful region of Portugal with W Hotels’ inimitable flair for thoughtful, intriguing and imaginative design. through its hotel and residences.

Image credit: W Hotels

Guests arrive through an entrance inspired by an old local folk tale with a flowing, curved wall adorned with infinity mirrors and handmade Portuguese ceramic plates by Vista Alegre, a Portuguese porcelain craft company which has existed for almost 200 years. Designed in ethereal greens and blues and arranged in an abstract form, a mystical underwater feel is created as soon as guests walk through the doors.

The theme continues in the energetic W Lounge which features a mesmerizing wave centerpiece installation made of glass panels, drawing inspiration from Moorish jewels and ocean bubbles. With one side of the W lounge opening onto the terrace, the space is flooded with bright, natural light, creating an indoor-outdoor feel. The glamorous bar, decorated with custom-made Moorish-inspired tiles, features spectacular hand-blown glass pendants, all highlighted by a 20-meter-long onyx counter that stretches from the indoor bar to the outdoor terrace.

W Algarve bedroom with color block carpeting and contemporary design

Image credit: W Hotels

The rooms all embrace a clean maximalism. Opposites attract as natural hues and materials blend with colors. Bespoke furnishings and intricate local touches are dotted including filigree bedside lanterns, dramatic backlit headboards designed in a nod to nearby churches, mosaics crafted from authentic Algarve ceramic tiles and a crochet pattern that adorns the glass panel separating the bathroom from the bedroom, reflecting off the bedroom floor as light shines through. All rooms have a balcony with stunning views of the gardens and the Atlantic coast.

The 10 WOW suites have rooftop terraces with endless coastal views. The Extreme WOW sequel is inspired by the Moura Encantadas, the supernatural beings of Portuguese and Galician folklore. In true W style embracing individuality and authenticity, guests are immersed the moment they walk through the mirrored lobby. Outside, travelers can lounge on their private terrace, complete with dining table, lap pool and stunning sea views.

The WET Deck is the signature W brand on the pool scene and provides guests with a stylish space to soak up the sun. Relaxed cabanas surround the curved edges of cascading pools that mimic the coastline. Additionally, the Market Kitchen restaurant was created with a neighborhood vibe, taking inspiration from local markets using traditional Calçada Portuguesa patterned sidewalks, Azulejos tiles and typical style windows. It will provide a relaxed, rustic feel through the wooden parquet flooring, floor-to-ceiling tile detailing, and louvered patio doors that open to the light fountain garden, flooding the space with light. A common tiled table in the center of the restaurant and benches will complete the friendly atmosphere created by this space.

Bar W algarve with Portuguese and Moorish influences

Image credit: W Hotels

Sitting atop the hotel with sweeping views as far as the eye can see, Paper Moon, sister to the famous Milanese restaurant, features a chic white interior and exterior, created with white wood and monochromatic floors. Sleek and energetic, it’s another seamless indoor-outdoor space; the interiors are airy and bright with glass doors that open onto an expansive terrace where guests can take in breathtaking views of the peninsula.

Moving from dining to wellness, the spacious AWAY Spa has six treatment rooms and a design scheme inspired by local fishing bridges. The spa also includes a wet area with sauna, steam room and jacuzzi and a covered outdoor relaxation area. The Beauty Bar – a relaxed social space – is designed in pastel colors and incorporates the traditional Portuguese tile patterns, created in mosaic on the ceiling.

> While you’re here, why not learn more about the opening of the 8,000th Marriott property?

Main image credit: W Hotels


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