It’s a breeze as Pop Up Play Village concept comes to Shropshire

A Pop Up Play Village in action. Photo: Alex Harvey-Brown

Jo Bradbury, general manager of Albrighton-based Pop Up Play Village West of Wolverhampton, officially launched her franchise business in mid-September and is already hosting children’s role-playing sessions in Shifnal, Telford and Albrighton.

Jo, whose business is based in Albrighton, said: “I’m a mum to one, who had a three-month-old baby Matilda when the pandemic hit in March 2020 and we were all locked down.

“During this time, Tilda taught me so much I thought I already knew. We weren’t able to attend parent and toddler groups for her first few months due to restrictions, so we spent a lot of time together and being inventive with what we could play with and I saw how his imagination grew through role-playing.

“I’ve also suffered from post-natal depression and I think a lot of that is due to not being able to talk to other parents or see people as much as I would in ‘normal’ times.

Fast forward to February 2022 and her best friend invited her to attend a children’s role play center near her home.

“We had the BEST time of our lives playing at being a shopkeeper, running a cafe, becoming a veterinarian and taking care of all the animals and I knew right away that I wanted to be a part of it. one way or another,” Jo said.

It has invested in the national franchise and has rights to operate in part of Staffordshire, Shropshire and Telford & Wrekin. The name Pop Up Play Village West of Wolverhampton corresponds to the geographical area. Equipment can be taken anywhere.

“I can take it anywhere, to places that might not have easy access to regular play sessions,” she said. It can even be rented out for house parties and play areas at weddings.

The Pop Up Play Village is made up of role play areas including a hospital, vets, nursery, supermarket, cafe, construction site, library, baby playground and art studio , each filled with high-quality toys, accessories and dress-up kits.

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