Launch of the new Mini Crossover concept next month

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Mini has revealed that it will unveil a new Mini Crossover Concept car next month, the automaker has shared some information on what it plans to announce.

This new concept car will give us a glimpse of the design and also the technology that Mini plans to use in its future electric vehicles.

Electric, digital, sustainable and distinctive: the new generation of MINI models brings driving pleasure, user experience and the brand’s responsible attitude into a whole new era. Its forward-looking design language makes this transformation instantly visible. It combines the brand’s traditional values ​​with cutting-edge technology and recognizes the basic principles of vehicle design as well as the urban character of MINI and the innovative spirit of its community. The principle behind Charismatic Simplicity is a design that helps each new MINI model develop a strong individual character of its own, intuitively focusing on the essence of the brand with a clear, reduced design language. Another central factor in the new design language is its choice of materials with a keen eye on durability. The next generation of MINI models has an interior without leather and almost completely does without chrome elements.

The MINI models of the future combine a modern, puristic exterior with an interior design that focuses on the essentials. This reflects the principle of creative use of space for which the classic MINI is already famous. The new design language also exploits the ability to electrify the powertrain to generate the driving pleasure you expect from MINI entirely without local emissions. “MINI’s all-electric models offer us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation for which MINI is renowned,” says Oliver Heilmer, Head of MINI Design.

You can find more details about the new Mini Crossover concept on Mini’s website at the link below.

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