Designed as a proof of concept by Seoul-based Jei Design Works, the LG Display Showcase TV visually encapsulates and caricatures the idea of a TV having a large frame and bezels. Much like the Samsung Serif TV’s personal take on the “frame” of television, the LG Display Showcase does a wonderful job of reinterpreting the television archetype. The TV itself is an incredibly thin OLED panel with hardly any bezels, and it sits in a stunning metallic skeleton frame that feels like looking at an old TV through an X-ray machine. The frame is large but visually lightweight, adding drama without adding bulk. In a world where companies try to build TVs thin enough to disappear into the wall, the LG Display Showcase unabashedly takes up space in a way that still doesn’t feel heavy.
Designer: Jei Design Works
The beauty of the LG Display Showcase is really that rose gold frame that surrounds the TV. It’s rare for a TV’s bezel/frame to look more alluring than the panel itself (and an OLED panel no less), but the LG Display Showcase does it beautifully, almost like the precious metal surrounding a precious stone. Display Showcase’s goal, according to designers at Jei Design Works, was to have a television that could look like a work of art, beautiful enough not only for homes, but also for offices, galleries, and entertainment spaces. retail. The frame design, for this purpose, can be placed on consoles thanks to its feet, but it can also be mounted on walls or ceilings using hooks that allow the frame to be “suspended”.
The visual lightness of the LG Display Showcase is enhanced by the fact that the screen at its center has literally no discernible frame. It sits neatly in the outer rose gold skeleton, which also helps with cable management.
The TV, slim as it is, houses a set of speakers on top that help fill the room with audio. Since the TV is never placed completely against the wall, this means that there is always a chance that the audio will bounce around and be boosted slightly, although this is purely based on my intuition.
Ultimately, the LG Display Showcase is an incredibly minimalist OLED TV that really sits front and center in any type of space. It takes terms like sleek and modern and reinterprets them differently, opting for something more artistic than just a paper-thin TV that sits flat against your living room wall. The LG Display Showcase’s unique frame design becomes its own stand, allowing it to sit on tables as well as hang from walls and ceilings. The OLED TV has character but blends in well with all kinds of decors, making it perfect for homes, offices, galleries, retail spaces and experience centers.