PPG’s color expertise showcased on Toyota’s ‘Tacozilla’ SEMA concept vehicle

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Breathtaking 4×4 Overlander Features Vintage Color Palette Of Iconic Chinook Motorhome

PITTSBURGH, November 3, 2021 – PPG (NYSE: PPG) today shared the developed colors for the Toyota “Tacozilla” 4×4 overlander concept vehicle at the 2021 Specialty Equipment Market Association (SEMA) show in Las Vegas. The vehicle features the combined styling and color development expertise of the company’s OEM coatings and automotive refinishing businesses.

A reinvention of the iconic Toyota Chinook motorhome from the 1970s and 1980s, Tacozilla can be seen through Friday, November 5 in the Toyota exhibit (Central Hall, booth 24800) at the Las Vegas Convention Center.

Tacozilla is an off-road-ready Toyota Tacoma TRD Sport featuring a fully insulated “micro-house” that can comfortably accommodate two people for on- and off-road adventures. The vehicle offers an array of modern conveniences – a full bathroom with a hot-water shower, a flat-screen TV, a kitchen with a fridge, stove and sink, and a 3D printed dining table that transforms into a work of art. backlit wall art – to one of the most innovative motorhomes ever produced. The Chinook was introduced by Toyota in 1972 as a fuel efficient alternative to conventional motorhomes.

Representatives from PPG’s automotive supplier and automotive refinishing companies worked with Toyota Motorsports Garage to select the vehicle’s white basecoat and vintage yellow, orange and bronze accents. Complete Customs in McKinney, Texas applied all three PPG colors with the support of PPG English Color and Supply distributor in Richardson, Texas.

“This was an exciting, very fast paced project that demonstrated our team’s unique ability to create and execute a color scheme that helped bring our client’s concept to life,” said Misty Yoemans, Head of Color Style for PPG, Americas.

PPG’s unique position as a color leader in multiple markets enables the company to observe and translate emerging global color trends for customer applications – from consumer goods to automotive color, residential to commercial and industrial design. PPG offers color palettes that make an impact. PPG’s color experts help clients generate color ideas based on cultural and demographic trends. The resulting colors are incorporated into the design process, cover a wide range of materials and surfaces, and help customers bring more desirable products to market.

Click on here to view a series of videos covering the development of Toyota’s Tacozilla concept vehicle.

PPG: WE PROTECT AND EMBELLISH THE WORLD ™

At PPG (NYSE: PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for over 135 years. Through dedication and creativity, we solve our clients’ biggest challenges, working closely together to find the right path forward. Headquartered in Pittsburgh, we operate and innovate in more than 75 countries and achieved net sales of $ 13.8 billion in 2020. We serve clients in the construction, consumer products industries , industry and transport and the aftermarket. To learn more, visit www.ppg.com.

We protect and beautify the world is a brand and the PPG logo is a registered trademark of PPG Industries Ohio, Inc.

PPG Media Contacts:

Keith rigby
Automotive OEM coatings
+ 1-724-678-1453
[email protected]
www.ppg.com

Disclaimer

PPG Industries Inc. published this content on November 03, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 04 November 2021 12:54:08 PM UTC.


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