Rox brings a new luxury retail concept

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ROX, the Glasgow-based independent jewelery and watch retailer, has unveiled plans for Scotland’s first stand-alone Hublot shop-in-shop in Edinburgh. The concept is the first of its kind outside of London and will be located in the Assembly Rooms on George Street, next to the existing ROX store.

ROX opened its Edinburgh boutique in the city 10 years ago, bringing the Hublot brand to Edinburgh for the first time.

Commenting on its success to date, Kyron Keogh, Co-Founder and Managing Director of ROX, said: “Our Edinburgh clientele are discerning – they love the quality and diversity of our fine jewelery and with Hublot as our exclusive watch brand in Edinburgh, the demand since we launched has been phenomenal Everything we do at ROX is about perfect timing, so when the opportunity presented itself to grow our Hublot partnership in Edinburgh, we knew the time was right. Being a partner of Hublot is an honor and we are delighted to bring a first to retail in the capital.

The 500 square foot space, set to open in mid-August 2022, will showcase Hublot’s renowned watch collections, celebrated around the world for their cutting-edge designs, use of innovative materials and disruptive approach. traditional watchmaking.

The new luxury boutique effortlessly combines high-quality fittings and finishes with a chic, contemporary Hublot-inspired layout. The art of merging ethics and will create an inspiring shopping environment for its customers.

Kyron Keogh added: “Edinburgh’s retail and leisure market is booming post-pandemic as customers continue to demand higher and more memorable shopping experiences. Buyers want to interact with brands in a more personalized and intimate setting, especially when it comes to investing in luxury items. The Hublot shop-in-shop will offer customers the opportunity to enter a world of Haute Horlogerie (if you want to write it in correct French because “Horology” is the English version of Horlogerie) Haute Horlogerie and enjoy a premium retail experience, which is what we are known for at ROX.

Ricardo Guadalupe, CEO of Hublot, added: “We are proud to launch Hublot’s first stand-alone shop-in-shop in historic Edinburgh with our long-standing retail partner ROX, and to strengthen our partnership with this very respected.

Officially opening to the public in mid-August, just in time for the Edinburgh Festival, ROX is looking to shake up Edinburgh’s luxury jewelery sector once again.

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