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Hamad International is the first airport in the travel retail world to showcase the new Burberry design concept {Photo courtesy of Qatar Duty Free}

QATAR. Qatar Duty Free (QDF) has unveiled a new Burberry luxury boutique concept at Hamad International Airport.

The opening adds to a stellar portfolio of luxury brands available at QDF. The boutique offers an appealing selection of ready-to-wear and outwear pieces, bags and accessories, while shoes have become the newest addition to the range.

The Burberry boutique offers the brand’s iconic pieces, including the Lola and Olympia bags, the famous trench coat and classic cashmere scarves.

The luxury design concept takes a minimalist approach with bold dimensions to give her space a breath of fresh air. The store is designed with a curved facade and champagne colored exterior reflecting the brand’s new contemporary brand identity.

The interior captures the essence of the brand in a vibrant setting with maroon and champagne colored walls and ceiling, offset by a tile pattern on the floor.

The Burberry boutique is located on the luxury boulevard of Hamad International Airport.

The airport company, in partnership with Qatar Duty Free, said it continues to pursue exclusive retail, hospitality and lifestyle experiences to meet the needs of its millions of visitors – providing a unique opportunity for brands and businesses to connect with a truly global world. spectators.

The upcoming expansion of Hamad International Airport, which is divided into phases, is expected to boost the airport’s annual passenger capacity to 58 million during Phase A this year. It will then increase to more than 60 million passengers during phase B – which will begin after the FIFA World Cup Qatar 2022, which begins in November.

The expansion includes a range of leisure attractions and services ranging from art collections, lush greenery and a wide range of contemporary retail and dining concepts.

The airport operator said, “The expansion of Hamad International Airport will completely transform the five-star airport’s multidimensional offerings, integrating a host of facilities and offerings into one class-leading expansive terminal. world.

“The design of the airport expansion plan will also allow passenger flow to seamlessly connect with the existing world-class terminal and, at the same time, improve the overall passenger experience, including minimizing the journey distances for connections, providing clarity and intuitive orientation and a unique passenger experience. through the lush rainforest and garden.

The dynamic luxury design concept takes a minimalist approach with avant-garde dimensions to give the space a breath of fresh air. (Photos above and below: Martin Moodie)

“As the Official Airport Partner of the FIFA World Cup Qatar 2022, Hamad International Airport is ready to create memorable experiences for traveling fans around the world by hosting the best shops and boutiques and ensuring a seamless connectivity across the airport.

“With fan zones, spaces for various works of art and a dedicated events terminal, the world’s best airport* fulfills its potential as a multi-faceted place for all types of visitors traveling to Qatar before, during and after the FIFA World Cup Qatar 2022.

*Skytrax 2021

Martin Moodie spoke with Burberry Director, Wholesale Excellence, Travel Retail & Independents Alex Tilsley and EMEIA Wholesale Account Manager – Travel Retail & Northern Europe Franchise Mathilde Candotto-Carniel in good company with Qatar Duty Free Vice President Thabet Musleh in Doha earlier this week

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