The postponed 16th Outdoor Advertising Convention (OAC) and OOH Expo, will be held at Westin Mumbai Powai Lake on August 17-18, 2022; The OAA 2022 competition will open shortly

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The postponed 16th Outdoor Advertising Convention (OAC) and OOH Expo, will be held at Westin Mumbai Powai Lake on August 17-18, 2022; The OAA 2022 competition will open shortly

By M4G Office – April 04, 2022

OAC 2022 will focus on factors that are driving investment in OOH/DOOH, improving the creative quotient of the medium, and driving the technology transformation of OOH formats.

The new fiscal year that has just started promises to reveal unprecedented growth opportunities for Indian OOH which is on the threshold of a major transformation, influenced by the increasing digitization of the medium, the adoption of the latest advertising technologies, the push towards creative solutions and concerted industry efforts to demonstrate greater ROI on OOH/DOOH spend. Although it has been cited in various industry circles around the world only in the medium to long term, OOH will surpass most other media channels to become one of the leading advertising destinations with digital media. , in the short term, Indian OOH will be called upon to imbibe best practices designed for OOH globally and also intensify its own marketing efforts.

16and Outdoor Advertising Convention (OAC) will focus on factors that are driving investment in OOH/DOOH, improving the creative quotient of the medium and driving the technological transformation of OOH formats.

OAC 2022 has been postponed and will now be held on August 17-18 at Westin Mumbai Powai Lake (formerly Renaissance Mumbai Convention Center), one of Mumbai’s top hotels and convention centers. The convention dates (previously advertised as July 29-30) have been postponed as the hotel was undergoing renovations.

OAC 2022, like all previous editions of the conference, will see the participation of global and Indian OOH CEOs, accomplished brand marketers, planners and buyers, senior officials, technologists and innovators , with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.

OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 competition. Winners of OAA 2022 will receive their metals at the OAA 2022 High Voltage Awards Ceremony which will also be held at the Westin Mumbai Powai Lake on August 18th 2022.

In a significant move to shine a light on cutting-edge technologies and creative solutions for OOH/DOOH, OOH Expo 2022 will also be held simultaneously at the Westin Mumbai Powai Lake on August 17-18, 2022.

OOH Expo 2022, planned as India’s largest exhibition of cutting-edge OOH technologies, equipment and creative solutions, will attract exposure from:

  • High definition and interactive advertising display systems
  • Smart and connected DOOH media
  • Programmatic OOH media planning and buying platforms
  • OOH Media Monitoring Systems
  • ERP Solutions
  • Latest digital printing technologies
  • Eco-Friendly OOH Media
  • Manufacturing solutions for OOH
  • Material recycling technology
  • Outdoor advertising lighting solutions.

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